What is Company Culture in 2022?

By Joel Landau

The American workforce long ago had its fill of Zoom. While the virtual meeting platform was lauded as an innovative means for businesses to remain connected in the early stages of the pandemic, that gave way to ennui as the weeks and months passed. Somebody was always late for the session. Somebody always had login issues. Or somebody was always mistakenly on mute.

“And,” he added, “this could involve deciding to leave the workforce and stay home with family, to start a business, to pursue a hobby, perhaps retire early.”

Economist Mark Zandi summarized the issue in a November 2021 CNBC report : “Workers are in the driver’s seat for the first time in 30 years. The tight labor market before (COVID-19 began) signaled the shift, but the pandemic brought it forward more quickly.”

Other important steps include allowing employees the flexibility to work remotely, at least on occasion, and providing them with the technological tools that enable them to do their jobs more efficiently (a point of pride at The Allure Group, as we always try to be on the cutting edge).

Ragu Bhargava, CEO at Global Upside, a global expansion technology and services company, told Forbes in February 2022 that the work world “will never truly return to the way it was before.” Workers’ needs are changing. Workers’ are changing. Woe to the business leader who doesn’t understand that, and pivot accordingly.

Originally published at https://joellandau.com on May 2, 2022.